This is my real stack — the tools, software, and gear I use nearly every day to run HomeHustleHub. Not a listicle. Not a “top 50” roundup. Just what I actually use.
A note on the links below
Most pages like this hide which links pay them. I won’t. Of the tools below, MailerLite, RankMath, SiteGround, LinkWhisper, Make, Pictory, Flexispot and Keychron are affiliate links — if you buy through them, I earn a commission at no extra cost to you. SEMRush, Claude and BenQ are not affiliate links; but like the others, I swear by them and use them every day.
If I stop using something, it comes off the page. If a better option shows up, that gets added. This is my real stack, not a sponsored list.
Email & Marketing
MailerLite
My email and marketing platform. I use it daily for newsletters, automations, and lead-magnet signups. It hits the sweet spot most solopreneurs actually need — clean editor, simple automations, generous free tier — without the steep learning curve or price tag of the enterprise tools. The free plan covers you to 1,000 subscribers, which is plenty of runway to grow into the paid tier only when it’s earning its keep.
Good for: bloggers and solopreneurs who want a clean, capable email tool without complexity overhead.
Skip if: you need deep enterprise-grade automation and don’t mind paying enterprise prices.
SEO & Content
RankMath SEO
WordPress SEO plugin. Sits inside the editor and tells me, while I’m writing, what to fix before publishing — meta titles, internal links, schema, the lot. I used Yoast for years before switching. RankMath does more out of the box, costs less, and the interface gets out of my way. It’s the first plugin I install on any new WordPress site.
Good for: anyone running WordPress who cares about being found in search.
Skip if: you’re already deep into Yoast and don’t want to migrate.
SEMRush
Keyword research, competitor analysis, content gap finding. I open it daily — before I write a post, when I’m planning the editorial calendar, when I want to see what’s actually working in the niche. It’s expensive. There are cheaper alternatives. I keep paying because the data quality is consistently the best I’ve used, and a single good keyword decision pays for the month.
Good for: people who treat SEO seriously and want the data to back decisions.
Skip if: you’re just starting out — Google Search Console is free and gets you 80% of the way for the first six months.
LinkWhisper
Internal linking on autopilot for WordPress. Suggests internal links as I write and surfaces orphan pages I’d otherwise forget about. Sounds boring. Compounds over time. Good internal linking is one of the highest-leverage SEO moves you can make, and LinkWhisper turns it from a chore into a checkbox.
Good for: WordPress blogs with more than 20 posts.
Skip if: your site is brand new and you’ve got fewer than 10 articles.
Hosting
SiteGround
Where HomeHustleHub lives. I’ve been on multiple hosts over the years; SiteGround is the one where the dashboard makes sense, support actually responds, and the site stays fast without me babysitting it. Renewal pricing jumps after the first term — that’s the trade-off. Worth it for the time I don’t spend troubleshooting.
Good for: WordPress blogs that want managed-style features without the managed-host price.
Skip if: you need cheap unlimited-everything hosting and don’t care about support.
Automation & Content Creation
Make.com
The automation layer that quietly runs in the background of my blog. New post publishes → it pings the right places. Form submission → it routes to the right list. Anything I’d otherwise be doing manually, Make does on a schedule. Cheaper and more flexible than Zapier once you get past the learning curve.
Good for: anyone who’s caught themselves doing the same five-click sequence more than once a week.
Skip if: you don’t have anything you want to automate yet — build the workflow first, then bring Make in.
Pictory
Turns blog posts and scripts into video, fast. I use it daily to repurpose written content for social. The output isn’t going to win awards, but it’s a fraction of the time of editing video manually, and “good enough video published” beats “perfect video that never ships” every single time.
Good for: bloggers and content creators who want to be on video without becoming a video editor.
Skip if: you’re a video-first creator and need full editing control.
AI
Claude
My thinking partner. I use Claude every day — drafting, editing, working through decisions, pressure-testing ideas, untangling problems I’d otherwise spend an hour staring at. Anthropic doesn’t run a public affiliate program, which is honestly fine. I’d recommend it either way.
Good for: anyone who writes, plans, or thinks for a living.
Skip if: you genuinely don’t have any task in your week that involves writing or reasoning.
Workspace Gear
Flexispot Standing Desk
The desk I actually sit and stand at. I move between positions throughout the day and don’t think about my back the way I used to. Build quality is solid; the motor is quiet enough that I forget it’s electric. If you’re working from a kitchen table or a too-low desk, this is one of the highest-return purchases you can make for your body.
Good for: anyone working from home full-time.
Skip if: you’re already happy with a fixed-height desk and don’t want to switch positions.
Keychron Mechanical Keyboard
What I type on every day. After years on a flat membrane keyboard, switching to a Keychron made writing feel like a thing I wanted to do instead of a thing I had to do. Sounds dramatic; it isn’t. If you write 1,000+ words a day, the keyboard you use matters more than most things on your desk.
Good for: writers, developers, anyone whose hands are on a keyboard most of the day.
Skip if: you don’t type much, or you find mechanical keyboards too loud for your space.
BenQ ScreenBar Halo 2
The light bar clipped to the top of my monitor. It lights the desk without bouncing glare back at the screen, and a wireless dial sits next to my keyboard so brightness and warmth are one twist away. I ran it against a $60 rival with a lux meter on the desk: the BenQ put down 538 lux, the cheap one managed 40. That’s the whole argument. There’s a warm glow behind the monitor for night work too, and unlike the budget bars, you can turn it off. Around $199, which sounds mad for a light right up until you work a full evening under one.
Good for: anyone who works at a screen after dark, or in a room where the ceiling light is the only other option.
Skip if: your desk sits by a window and you’re finished before sunset.
Coming Soon
A few digital products and courses I use regularly will be added here as I finalise their affiliate approvals — including John Kehoe’s Mind Power Masterclass, which has been foundational to how I approach focus and persistence, and Easlo’s Notion templates, which I’m using for my own workflows.
This page grows slowly and honestly. If something earns a spot, it’ll show up.
